Nike Posts Growth in Home Market

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Nike Posts Growth in Home Market

Messaggiodi BettyCarmona1028 il 29 giugno 2018, 10:19

Nike shoes for men on sale Inc. returned to growth in its core North American market, ending a streak of quarterly declines that have weighed on results at the world’s largest sportswear maker.

Sales in Nike’s home market rose 3% to $3.9 billion for the three months ended May 31, an uptick after three straight quarters of declines. The gains came despite overall weakness in the basketball sneaker market and stiffer competition from rivals such as Adidas AG .

Shares of Nike vapormax australia sale rose nearly 10% to $78.80 in after-hours trading on Thursday.

The company, which has ramped up efforts to sell sneakers through its own website and started selling goods on Amazon.com , said average prices rose in the quarter.

Nike air max 97 mens black sale sales directly to consumers increased 15% to $10.4 billion for the year ended in May, compared with growth of 4% in its traditional wholesale business over the same period.

Executives touted Nike’s sales partnerships with e-commerce giants and social media platforms, including Tmall, Zalando and Facebook Messenger, as well as its own efforts in selling goods directly to consumers through its own site and apps.

Chief Executive Mark Parker said Nike’s sales relationship with Amazon, which began last year, is “progressing well” as the company works on improving its branding within the ecommerce site.

Cheap nike air max 90 womens for sale executives made no mention of its broad corporate culture scandal which surfaced this spring and led to the exits of at least 11 executives, including the widely regarded chief-executive-in-waiting.
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